Genuine Cable Group

Technical Inside Sales Representative - Automation & Factory Solutions - Ontario, CA

Job Locations CA-ON-Brampton
ID 2025-1961
Category
Sales Support
Position Type
Regular Full-Time

Overview

Are you searching for a new role where you can leverage your technical aptitude, relationship-building skills, and business-to-business sales expertise to drive growth and deliver automation solutions that make an impact?

 

GCG Automation & Factory Solutions (AFS) is seeking a Technical Inside Sales Representative to join our team in our Brampton, ON branch office!

 

In this role, you’ll serve as a key technical resource and trusted consultant to both internal and external partners—collaborating with account managers, suppliers, and customers to identify opportunities, specify products, and provide automation solutions tailored to customer needs.

 

You’ll play a pivotal role in strengthening relationships, expanding our market presence, and ensuring customers have the right products, technologies, and support to achieve their operational goals. This position is ideal for a technically minded sales professional who enjoys problem-solving, thrives in a collaborative environment, and is passionate about helping customers succeed in an evolving industrial automation landscape.

 

Onsite Address: 6 Melanie Dr Brampton, ON

 

What you'll do 

  • Partner with outside Account Managers to create an outstanding customer experience by obtaining application details, specifying solutions, building BOMs and developing quotes in a timely manner. 

  • Maintain professional and technical knowledge by attending educational workshops, reviewing trade publications, and participating in product training at GCG locations as well as manufacturers’ locations. 
  • Collaborate with Customer Service, suppliers, and our operations team, using the ERP system for quote, order and special pricing management. 
  • Maintain accurate records in ERP and Salesforce systems. 
  • Assist with follow-ups on inbound leads from suppliers, websites, and campaigns.   
  • Mentor early career associates and contribute to team growth. 
  • Perform other duties as assigned.  

 What you'll bring 

  • 5+ years' of demonstrated experience in wire & cable, cable assemblies, and electrical automation products or robotics at a manufacturer or distributor. 
  • Knowledge of sales principles with a focus on solution selling. 
  • High degree of professionalism, dependability, self-direction, and time management. 
  • High proficiency in MS Office, especially Excel and Word. 
  • Experience using ERP systems (preferably Epicor P21) and Salesforce  
  • Excellent communication skills, including the ability to present information and describe products and services 
  • Ability to organize and balance multiple priorities 
  • Bilingual proficiency in French a plus but not required
  • Positive attitude with a focus on teamwork, professionalism, and continuous improvement

 

What we offer 

  • Competitive hourly pay ranging from $28 to $40 per hour, dependent on relevant industry sales experience; eligibility for sales commissions based on sales activity and  financial performance goals
  • Comprehensive Insurance Coverage including health, vision, and dental plans
  • Robust Financial Security: Company-paid life and short-term disability insurance, RRSP plan with company match
  • Generous Time Off: PTO plan with paid holidays
  • An employee-centric company that values and truly appreciates our most important asset: You!

 

Our Use of AI in Recruiting

At GCG, we use AI technology to assist with our interviews by automating note-taking, allowing our hiring teams to focus fully on the conversation. This technology supports efficiency and accuracy in capturing candidate insights during interviews but is not used to evaluate resumes. All resume reviews and candidate assessments are conducted directly by our corporate recruiting team and hiring managers to ensure a thoughtful, human-centered approach.

 

Equal Employment Opportunity, Diversity, and Accessibility Statement

 

GCG is committed to fostering an inclusive, equitable, and accessible workplace for all employees and applicants.


We believe that diversity of backgrounds, experiences, and perspectives drives innovation and strengthens our organization.

 

GCG provides equal employment opportunities to all qualified individuals regardless of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, marital or family status, veteran status, genetic information, or any other characteristic protected by applicable laws in the United States, Canada, or other jurisdictions where we operate.

 

In Canada, we comply fully with the Ontario Human Rights Code, the Accessibility for Ontarians with Disabilities Act (AODA), and related employment legislation. We encourage applications from members of equity-seeking and underrepresented groups.

 

GCG is dedicated to providing barrier-free recruitment and selection processes. 

 

All employment decisions at GCG are based on merit, qualifications, and business needs.

 

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