Genuine Cable Group

Digital Marketing Business Analyst

Job Locations US-PA-Collegeville
ID 2022-1087
Position Type
Regular Full-Time


Allied Wire & Cable, a GCG company, is seeking an experienced Digital Marketing Business Analyst to join our growing Marketing and eCommerce team in Collegeville, PA.


If you are seeking an opportunity that will allow you to apply your product management, UX design, and web development expertise to provide business analysis, reporting, and analytics that help drive business decisions in all of our go-to market channels, then AWC may be the right fit for you!


What you'll do

  • Create and implement an analytics framework designed to support the entire customer online journey in Google Analytics based on the need of different digital teams and overall business objectives

  • Support the Digital Marketing and Merchandising teams in the development of demand generation acitivies and customer conversion strategy by providing analytics and insights on how to improve performance

  • Develop market and customer segmentation analysis, product/services pricing analysis (both online and offline), profitability analysis, cost-to-serve analysis and others

  • Provide monthly performance reporting for all aspects of the digital marketing activities to management and provide analysis and insights for improvements based on the data

  • Monitor and make recommendations regarding digital marketing campaigns, lead generation activities, and online user experience

  • Assist customers with journey analysis, U/X design, and ad-hoc analysis spanning the entire customer lifecycle

  • Additional responsibilities as assigned

What you'll bring

  • Bachelor’s degree in Mathematics, Engineering, Computer Science, Finance or related discipline

  • 2-4 years of experience and strong working knowledge of Google Analytics (Google Analytics Certification strongly preferred)

  • Previous experience utilizing data analysis and visualization tools e.g. MS Power BI, Excel, Tableau

  • Excellent critical thinking skills; must be able to draw insight form data and leverage business acumen to communicate and influence decision making

  • Previous experience writing query data from ERP and other data sources

What we offer

  • Competitive annual salary

  • Robust and affordable benefits options, including medical, dental, vision, life insurance, short and long-term disability insurance, and more

  • 401(K) with employer contribution

  • An employee-centric company that values and truly appreciates our most important asset: You!

About GCG

At GCG, We Make Connections Possible through a nationwide network of facilities providing the wire, cable, automation and associated products that ensure connections among families and friends, co-workers and customers, and the industrial equipment used across the county.  Serving a wide variety of industries, our experienced teams are Service-oriented, Responsive, and Values-Focused


About Allied Wire & Cable

Allied Wire & Cable (AWC) was founded in 1987 and acquired by Genuine Cable Group (GCG) in 2021. We are a market-leading, value-added distributor of wire and cable-based connectivity and industrial automation solutions.  We proudly serve the industrial OEM, factory automation, communications, and building technology markets.


GCG is an equal opportunity employer.  We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

These duties and responsibilities listed above are judged to be "essential functions" in terms of the Americans With Disabilities Act, or ADA. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  Furthermore, the above statements are intended to describe the general nature and level of work being performed by a person in this position. They are not to be construed as an exhaustive list of all duties that may be performed by such a person.


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